Solutions

Clever Legal Marketing offers the legal community, all the solutions provided by a full-service digital marketing agency but tailored to the legal sector.

Clever Legal Marketing was created to cover a wide demand for legal marketing and sales services using the expertise of the professionals who collaborate with the Legal Digital Marketing Institute.

Social Media Marketing

We create social media strategies to put your legal practice in the eye of your potential customers. We focus our strategy on generating value, pre-established KPIs, different objectives, powerful graphics and effective messages. Our goal is simple: more clients for your firm. Our social media management solutions include:

Content creation for social media.
Social media strategy & implementation.
Influencer marketing.
Social media monitoring & analytics.
SEO for social media.
Crisis management.
Brand reputation management on social media.
Content planning and scheduling.

Content Marketing

Your law practice must provide value to your clients and prospects everywhere. To position your firm as a player in the legal market, you must provide value to your audience, and you will achieve this through content. But not just any content, but content that solves the problems of your audience and potential customers. This is where we come in!. Our content marketing solutions include:

Generation of technical content for your law firm (no matter what area of practice your firm is dedicated to, we’ve got you covered).
Development of content in different formats that include graphics, videos, audio, eBooks, and much more.
Content integration with your website.
Content auditing & analysis.
Content marketing strategy & implementation.

Paid Advertising

A well-rounded marketing strategy for your legal practice can’t be completed without a paid advertising campaign. The power of a paid advertising campaign is that it will save you months of effort by bringing hundreds of thousands of potential clients to your website or social media profiles. The overall objective? You need to be everywhere to connect with your potential clients, drive brand awareness, and position your law firm as the go-to player in your area of practice. Our paid advertising solutions include:

Campaign development and optimization for Google, Facebook and LinkedIn´s paid advertising platforms.
Development of copy, graphics, videos, audios and other forms of content for your paid advertising campaigns.
Pay-per-click (PPC) advertising.
Retargeting campaigns.
Paid advertising strategy & implementation

Search Engine Optimization

We help position your website at the top of search engines by optimizing and creating content that positions your legal practice as the go-to in your area of practice and location. Our SEO solutions include:

Implementation of strategies to improve the organic reach of your website.
Working with the backend of your website to avoid errors that reduce the organic reach.
Website optimization and structural changes to foster organic reach.
On-page, off-page, and technical SEO strategy.
Link building and competitor analysis.
Google My Business setup and optimization.

Branding

Before we implement any digital marketing strategy, we focus on developing and maximizing the value of your legal brand. We can’t build a successful digital marketing strategy without a brand purpose, vision, and mission. Your brand purpose will guide all our digital marketing strategies. Our branding solutions include:

Brand strategy development.
Brand identity design.
Brand collaterals design.
Brand auditing.
Brand activation & launch strategy.
Employee branding & internal brand development.

Community Management

We help you build a loyal tribe around your legal brand through engagement and meaningful conversations. We select the best platform to host your community and help you manage it properly. Our objective is simple: get people talking positively about your legal practice and keep the conversation and engagement flowing. That simple :D. Our solutions in community management include:

Community strategy development.
Content planning & creation.
Community moderation.
Community growth & outreach.
Engagement initiatives.
Crisis management.
Analytics & reporting.

Email Marketing

The power is on the list. Still, the best channel to promote and sell any kind of product or service is through email. But we don’t want to be pushy. We will create email marketing campaigns with the right frequency to drive brand awareness and provide value to your subscribers so they keep calling you in case they have legal issues. Our email marketing solutions include:

Email marketing strategy development.
Email list building.
Email design, templates & copy.
Automated email sequences.
List management and segmentation.

Copywriting & Sales

Our copywriting and sales solutions can help your law firm effectively communicate its value, engage its target audience, and drive conversions across various platforms and mediums. Our copywriting solutions include:

Website copywriting.
Paid advertising copywriting.
SEO copywriting.
Email marketing copywriting.
Blog, articles, and press releases.
Product and services description.
Sales pitches & proposals.
Landing page development and optimization.
Sales strategy.

Web Development

Your website is your online real estate. We create websites with the copy, marketing automation, content, and structure to drive an insane amount of relevant web traffic, and we teach you how to manage it with just a matter of a few clicks. Our website development solutions include:

Self-manageable & responsive websites.
Copywriting and content for every page.
Graphics, videos, and other forms of content included with your website.
Landing page design & development
Social media feeds and other social media features.
WhatsApp and Facebook messenger plugins.
SEO-optimized websites.
Lawyer’s profile pages.
Website speed optimization & security.
Web hosting & domain registration.

Graphic Design

Beautiful graphics and other pieces of content that communicate your brand values, mission and vision is the main goal of our graphic design team. Our graphic design solutions include:

Branding & identity.
Digital graphics.
Print designs.
Illustration & motion graphics.
Animations.
Marketing materials design.
Merchandise design.

Legal Marketing Consulting

The key to selling your legal services as there was no tomorrow is a well-executed legal marketing strategy, and this strategy comes from a legal marketing plan. We provide legal marketing consulting to plan, implement, monitor, and execute a successful legal marketing plan. Our legal marketing consulting service include:

Marketing plan development.
Market research and analysis.
Goal settings and KPIs.
Channel identification and prioritization.
Product and services development.
Campaign strategies.

Want us to do the heavy lifting of getting new clients for your legal practice?

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